Please identify and discuss 3 aspects which affect us to write the Script of short videO for hotel marketing.

1. Target Audience: The target audience is the most important aspect to consider when writing a script for a short video for hotel marketing. It is essential to understand who the video is intended for and what their interests and needs are. This will help in creating a message that resonates with them and encourages them to take action, such as booking a stay at the hotel. 2. Unique Selling Proposition (USP): A USP is what sets a hotel apart from its competitors. It could be the location, amenities, or services offered. The script should highlight the hotel's unique features and benefits that make it stand out from other hotels in the area. This will help in convincing potential guests to choose the hotel over others. 3. Call-to-Action (CTA): The CTA is the final step in the script, which encourages viewers to take action. It could be to book a room, visit the hotel's website, or follow the hotel on social media. The CTA should be clear, concise, and easy to follow. It should also create a sense of urgency, encouraging viewers to take action immediately.